SOCIAL MEDIA REBRAND
Brief
We were approached by AlUla to transform their social media presence into a unified, engaging, and visually cohesive experience aligned with the 'Experience AlUla' and ‘AlUla Moments’ brand. Our mission was to adapt their online identity for a global audience, integrating a consistent tone & voice and style across all platforms.
Insights
Recognizing the growing demand for unique travel experiences among luxury seekers, we focused on showcasing AlUla's unique beauty through luxurious and globally appealing designs and narratives. Our creative strategy was to authentically present AlUla's rich heritage and stunning landscapes, aiming to captivate the high-end traveler market.
Outcome
Duo Studios redefined AlUla's social media branding, making it a portal to its distinctive allure with captivating designs, immersive storytelling, and engaging content.
Each element, from bespoke typography to curated photography, is crafted to highlight AlUla’s luxurious offerings and natural beauty, inviting global audiences to explore and connect.
