MOVIE PROMOTION - HBO GO APP
Brief
The task was to generate excitement for the premiere of "Shazam 2!" on the HBO GO App across all APAC regions, also featuring other notable DC movies. The campaign aimed to not only highlight the premiere but also ensure the HBO GO App is seen as the premier destination for superhero movie enthusiasts in these regions.
Insights
The focus was on crafting a campaign that resonated and connected around the ‘Family’ setup. Insights from social trends and user engagement reports highlighted that humour, coupled with stylized editing, significantly boosted social engagement. This aligned perfectly with the inherently fun and vibrant tone of "Shazam 2!", suggesting a unique opportunity to leverage these elements for higher engagement and interaction.
Outcome
This strategy led to "Shazam 2!" posts becoming some of the most engaging content of the month and significantly boosted app downloads in Thailand and Indonesia, thereby expanding the HBO GO App's footprint in these key markets.
