BRANDING
Annabel Lemmey
LAVO Marketing
“With an impressive ability to embody our brand identity and values, the team translates them into compelling, visually stunning creative. Always pushing creative boundaries while keeping sustainability at the forefront.”
Brief
Through our longstanding relationship with LAVO, we know they always aim to be an Australian leader in innovation and push boundaries with their renewable energy technology. With a worldwide climate crisis, the renewable energy industry has never been so necessary.
Insights
As exciting as this industry is, it’s also a challenging space to occupy. Brands must be totally committed and transparent with their environmental actions, as most Australians (86%) are skeptical about the claims made by businesses. This takes consistent messaging to cut through the ‘green washing’ noise.
Outcome
We created a simplistic yet thoughtful brand architecture that allows agility to move with the ever-evolving tech industry, as well as nods to the history and entrepreneurial spirit. We provided LAVO with the tools to discuss the complex simply, enable change mindfully, convey impact beautifully - and to always be empowering.
