REBRAND
Natalie Brooke
PCC Investor Relations
“Our rebrand has breathed new life into our company, capturing our vision, while still maintaining our credibility. We couldn’t have asked for a more considered, creative, and innovative team to help us stand out in our market.”
Brief
Providence Climate Capital came to us with a vision to be Australia’s leading investment firm for renewable energy by providing innovation the world needs and investment the world wants. However, to make this a reality, the brand would need to be transformed.
Insights
At a pivotal stage of growth in the climate tech industry and in a traditionally male-dominated sector, PCC has a unique proposition for their target market. We chose to capitalise on this, to create a new visual identity that would shift their market towards a brighter, more inclusive future.
Outcome
Through the lens of being brave and bold, we threw out the dull and indistinct corporate brand and designed a dynamic and impactful brand. Now, with every asset, the brand speaks to the company’s mission - to spearhead innovation for purpose - with the same energy it takes to do so.
