ECO-FRIENDLY MERCHANDISE
Brief
Create a range of sustainable promotional merchandise for LAVO that clients will love, use regularly, and that aligns with the company's commitment to environmental responsibility.
Insights
Consumers are becoming increasingly eco-conscious and there's a growing demand for products that aren't just practical but also environmentally friendly. These eco-friendly products offer the double appeal of utility and sustainability, making them more likely to be used for longer periods, thereby reducing waste and extending brand exposure.
Outcome
The partnership with eco-conscious suppliers resulted in a collection of branded merchandise that aligns with LAVO's sustainability values. The LAVO Tote reduced plastic bag use, the LAVO Bottle co-branded with Ocean Bottle saved thousands of plastic units from polluting the oceans, and the LAVO Rain Mac, made from Repreve, repurposed discarded plastic bottles into a valuable and practical apparel item. This approach not only satisfied the client's need for effective swag but also positively impacted the environment and enhanced LAVO's brand as an eco-responsible leader.
