Sparking Creativity with One Minute Briefs

We’ve been looking for ways to get out of the morning funk and get into our creativity. When we came across One Minute Briefs created by Bank of Creativity, we knew we’d found some gold.

Since initiating it as part of our daily creative practice, we’ve had some bad ideas, some good ideas, and some weird ideas, but most of all a lot of laughter!

Here’s how it works -

Step 1: A daily prompt that is often just a single word or phrase.

Step 2: A sixty second cram sesh to craft an ad, pushing us to think fast and trust our instincts.

Step 3: A round table, sharing the magic with the team and getting feedback.

Here’s the benefits -

• Unleashing creativity with fresh, unconventional ideas based on instinct or intuition.

• Losing the need for perfectionism by thinking fast and being forced to make quick decisions.

• Boosting skills like honing brainstorming, design, advertising and communication skills.

• Energising team culture by providing opportunities to discuss ideas and laugh at ourselves.

We recommend trying it and seeing where inspiration leads you!